Robots take on tour guides, coffee grounds are recycled, Zhejiang presents a new attitude towards civilized tourism

"Welcome to Hangzhou!" During the May Day holiday, the volunteer Hang Xiaoer on duty at the "Public Welfare Cube" in Hangzhou Lakeside has served international tourists in everyday English. As the Zhejiang cultural tourism market continues to heat up, Zhejiang civilized tourism is building a civilized tourism ecosystem with innovative services.

Multilingual services enhance the experience of international tourists

Founded in 2015, Phoenix Hill is a service station in the West Lake Scenic Area. In May, it launched multilingual services, providing consulting services in English, Italian, Japanese, etc.

Foreign tourists who come to Jiaxing will find that the boatmen in the Xitang scenic area will use simple English to give civilized tourism tips; Ningbo will launch the "Poetic and Picturesque Ningbo" inbound tourism friendly reception campaign and set up a multilingual "Civilized Tourism Service Station"...

When civilized tourism volunteer services are supported by "multilingualism", it not only enhances the experience of international tourists, but also improves the international image of the poetic and picturesque Zhejiang.

Empowered by technology, robots become cultural and tourism guides

"Come, shake hands with me!" Recently, a cute smart robot became the focus of attention at the Jianhu Scenic Area in Keqiao, Shaoxing.Relying on the cloud-based dispatching system, it can achieve "one person performing multiple duties" - becoming a tour guide to provide explanations; efficiently completing ticket checking work; and also reminding the tour order.

At Wenzhou's Yandang Mountain Scenic Area, intelligent robotic dogs and robots serve as "cyber greeters" equipped with bilingual Chinese-English broadcasting capabilities, offering practical and thoughtful tour guidance...

In fact, multiple scenic spots across the province are leveraging technology to innovate and upgrade in areas such as order maintenance, smart navigation, and civilized tourism reminders. "This interactive experience is both fun and practical, helping me quickly understand the park's rules," remarked one visitor.

Green Initiatives: Smart Strategies to Engage Youth
In the era of integrated "culture + tourism" development, regions across Zhejiang are continuously enriching and innovating methods to promote civilized tourism, tailored to local characteristics.

At Ningbo's Coffee Life Festival, cross-sector civilization promotion initiatives included exchanging empty cups for plants and launching a coffee grounds recycling program, turning coffee enthusiasts into ambassadors of civilization . Earlier this year, Hangzhou's "Mountain Cleanup Campaign" covered hiking trails in the West Lake hills, Xianghu Lake hills, and Lin'an mountains. Visitors voluntarily collected litter during their hikes, becoming guardians of the pristine landscapes.

By 2025, Zhejiang Province plans to establish more model units for civilized tourism, aiming to add 10 new green-certified hotels and 15 high-quality travel agencies. It will also introduce original, customized, and distinctive service standards to foster a "home-away-from-home" ambiance in "Poetic Zhejiang."